Our Mission:

Help families choose the Wild over WiFi

Wild Child Outfitters empowers families to raise confident and capable kids through real outdoor experiences.

Our quality outdoor gear makes it easy for kids (and parents) to enjoy time outside.

Our Brand Stands On

Service to Others

If it doesn’t help families grow closer and feel more capable outdoors, it doesn’t belong in our catalog.

Connection to Nature

Our job is to open access to the outdoors and then let nature do the teaching.

Craftsmanship

If we wouldn’t use it for years with our own kids, we won’t put our name on it.

Meet our Founder:

Craig Loss

When you become a parent, you start asking questions you’ve never asked before. For me, one of the biggest was how I wanted to raise my kids — and what kind of childhood I wanted them to have.

I’d go out to restaurants and see kids absolutely zombified by their iPads.

You know the kids who spend more time playing online than playing outside. I knew I didn’t want that for my family.

My wife and I made a deliberate choice to minimize our kids’ screen time.

Not that we needed research to back up our decision — but the more we looked, the clearer it became how damaging excessive screen time really is.

At the same time, I kept coming back to how much the outdoors had shaped me.

From learning patience on quiet mornings fishing, to canoeing the entire Mississippi River, the wild has been my greatest teacher.

I wanted to share that feeling with today’s families.

Not just the ones who already love the outdoors, but especially those who may have missed out on it growing up and want something different for their kids.

And that birthed Wild Child Outfitters in 2024.