Our Mission:
Help families choose the Wild over WiFi
Wild Child Outfitters empowers families to raise confident and capable kids through real outdoor experiences.
Our quality outdoor gear makes it easy for kids (and parents) to enjoy time outside.
Our Brand Stands On
Service to Others
If it doesn’t help families grow closer and feel more capable outdoors, it doesn’t belong in our catalog.
Connection to Nature
Our job is to open access to the outdoors and then let nature do the teaching.
Craftsmanship
If we wouldn’t use it for years with our own kids, we won’t put our name on it.
Meet our Founder:
Craig Loss
When you become a parent, you start asking questions you’ve never asked before. For me, one of the biggest was how I wanted to raise my kids — and what kind of childhood I wanted them to have.


